The Rise of Women-Founded Cannabis Brands: A Focus on Tincture Advocacy

The cannabis industry is evolving—and women are at the forefront of this transformation. From advocating for legalization to creating innovative tinctures that cater to women’s unique health needs, female entrepreneurs are making significant strides. These women are not only breaking industry norms but also pushing for holistic wellness, inclusive policies, and broader acceptance of cannabis as a wellness tool. In this article, we’ll dive into the pivotal role women-founded cannabis brands play in tincture advocacy and how they’re driving industry change for the better.

Women’s Influence in the Cannabis Industry

Historically, the cannabis sector has been predominantly male-led. However, women are increasingly claiming space as founders and leaders, bringing with them a focus on wellness and a desire for health equity. Many of these women are driven by personal experiences—whether it’s managing stress, hormonal imbalances, or other health challenges—leading to products that cater specifically to women’s needs.

Why Women Matter in Cannabis

• Women’s Health Perspective: Female founders design products that address women-specific conditions like PMS, menopause, and maternal health. Their insights help shape tinctures and other products to better serve female consumers.

• Breaking the Stigma: By actively marketing cannabis as a legitimate wellness tool, these women are helping to normalize cannabis use—especially for women’s health.

• Fostering Diversity: Women in cannabis contribute to a more inclusive industry that meets diverse needs, ensuring that product development, marketing, and policies reflect this inclusivity.

Meet the Trailblazers: Notable Women-Founded Cannabis Brands

1. Her Highness

Founders: Laura Eisman & Allison Krongard

Focus: Her Highness offers cannabis products crafted for women’s wellness, including tinctures that support stress relief and hormonal balance. Through partnerships with organizations like Women Grow, Her Highness advocates for both consumer education and broader legalization.

2. Equilibria

Founders: Coco Meers & Maia Reed

Focus: Equilibria specializes in CBD tinctures designed to address anxiety, pain, and hormonal imbalances. Beyond the product, they offer personalized consultations to guide users on dosage and usage—ensuring an informed and supportive experience.

3. Garden Society

Founder: Erin Gore

Focus: With a mission to make cannabis accessible for women’s mental relaxation, pain relief, and sleep support, Garden Society’s tinctures are backed by advocacy for equitable cannabis policies, helping shape a more diverse industry.

4. Kikoko

Founders: Jennifer Chapin & Amanda Jones

Focus: Kikoko offers microdosed tinctures that address menopause symptoms, stress, and insomnia. The brand’s core mission is to empower women through both education and equitable cannabis policies, promoting wellness without the stigma.

5. Lady Jays

Founder: Ariel Zimman

Focus: Lady Jays produces tinctures targeting women’s health issues like anxiety and hormone balance. Beyond products, Lady Jays promotes female entrepreneurship and diversity within the cannabis sector, partnering with organizations that support women founders.

How Women-Founded Brands Are Driving Tincture Advocacy

Women-led cannabis brands are key advocates for tincture use, shaping the conversation around its benefits and accessibility:

• Innovative Product Development: These brands create tinctures that cater to women-specific health concerns such as PMS, menopause, and mental well-being, ensuring that women’s needs are at the heart of product design.

• Empowering Education: They offer accessible resources—workshops, consultations, and online guides—that help women understand how tinctures work, enabling informed wellness choices.

• Policy Advocacy: Women entrepreneurs push for equitable cannabis policies that ensure tinctures and other products are accessible to all women, regardless of background.

The cannabis landscape is poised for more inclusivity as women continue to shape its evolution. Women-founded brands are reshaping perceptions by focusing on holistic wellness and community-driven advocacy.

Future Goals for Women in Cannabis

• Expand Tincture Access: Advocating for nationwide legalization ensures all women have access to cannabis products, particularly tinctures that support wellness.

• Encourage Research on Women’s Health: Push for more studies exploring cannabis’s effects on hormonal balance, maternal health, and other women-specific conditions.

• Support Women Entrepreneurs: Increased opportunities for women in cannabis will help diversify the industry, resulting in products that truly address women’s wellness needs.

Women-founded cannabis brands are playing a critical role in advancing tincture advocacy, women’s health, and industry inclusivity. By supporting these pioneering brands, consumers can contribute to a more equitable and wellness-centered cannabis sector.

Support women-led cannabis brands and become a part of a movement that’s all about wellness, inclusivity, and advocacy—one tincture at a time.